Let's have a real conversation about corporate speak. You know what I'm talking about: 'synergy,' 'circle back,' 'leverage our core competencies,' 'move the needle.' These phrases have infected business communication like a virus, and nobody wants to admit they're meaningless.
Here's the thing: every minute spent decoding corporate jargon is a minute wasted. When someone says they want to 'touch base to align on strategic initiatives,' they usually mean 'let's have a Slack meeting.' Just say that.
At Crooks West, we made a radical decision: we'd just say what we mean. Revolutionary, right? Turns out, when you communicate clearly, things move faster. Who knew?
The real problem with corporate speak isn't just that it's annoying (though it is). It's that it creates ambiguity. Ambiguity leads to misunderstanding. Misunderstanding leads to wasted time, repeated work, and frustrated people.
So here's our challenge: try going one full week without using corporate jargon. Say what you actually mean. Watch how much clearer communication becomes. Watch how much time you save.
Because nobody has time for people who waste their time with meaningless buzzwords.